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PRODUCT INSTINCT, MEET YOUR AI AGENT.The Growth & Marketing Layer
The Growth & Marketing Layer
for AI Agents.
Researched moves from the apps that tried them, evidence attached.
Hand them to your coding agent as you build, launch and grow.
Made for your coding agent
Codex
Claude Code
CodexClaude CodeFROM FIRST IDEA TO WHAT’S NEXTMarketing belongs in
Marketing belongs in
your product’s DNA.
It’s more than what you say at launch. It’s what you choose to build,
how it feels to use, and why someone comes back.
Claude, help me plan a habit app for people learning a language
motifs MCP connectedTry it in Claude Code
01 · Plan
Start from scratch
“Tell me what you want to build, who you imagine using it, and what you want it to help them accomplish.”
Then one to three at a time- Who are you building it for first?
- How do they handle this today?
Planning Head · writesProject MD
01 · Plan
Start from your repo
- README and landing copy, done
- Pricing and billing code, done
- Onboarding screens, in progress
Drafts what the code says, then asks only about the gaps. Motifs never sees the code.
Planning Head · writesProject MD
02 · Build
Build from the plan
- Reads Project MD first, done
- Feature: review each item just before it's forgotten, done
- Research suggestion, with its limits, in progress
Execution Head · writesCore Features MD
03 · Go to market
Pick the play, then test it
Compares 3 reference plays on
- Outcome evidence, done
- Whether it transfers here, done
- What the build supports, in progress
- Then one small first test
GTM Head · writesGTM MD
Project MD2 agreed2 provisional1 open
SectionDecisionBorrowed from
Product descriptionAgreedA daily speaking habit for adults learning a languageYour answer—
Problem and desired progressAgreedLessons never turn into speaking. They want to hold a real conversationYour answer—
Sample use caseProvisionalTen minutes of speaking on the commute, the month before a tripExample, not observed—
OfferProvisionalDaily practice free; paid unlocks feedback on speakingYour answerLock everything, or give the core awaySourced · 7 sources
It factorOpenWhy would someone choose this over their current solution?Question to resolve—
Example output. Pick either plan card to switch. The product and its answers are illustrative; every play named is a real record.
Steal the strategy
behind great products.
A whole product perspective, inspired by a company that does it well.
Principles, connected plays, and the judgment to know what fits.
A growing collection of perspectives2 playbooks shown
No playbook is previewable yet. Each one ships when the plays underneath it are researched.
NO SETUP NEEDEDOr just start with
Or just start with
one play.
Copy it into the agent you already use. That’s it.
- 01
Pick a play
Free to read, evidence included.
- 02
Copy it
One click. Five free a month.
Plays built on
human psychology & marketing science.
One move, the numbers behind it, and what those numbers do not show.
Researched across the apps that tried it, including where it failed.
No plays match yet. Clear the search or choose another category.